Women-led SMEs make up 80% of the sub-Saharan economy. However, a historical neglect for personalized business trainings to suit each specific sector and its unique needs, means businesses seldom reach their full potential. With training programs like the DAW Business Innovation program, entrepreneurs are educated on how to run and scale a profitable business; which then translates into an increase in employment opportunities for their communities and in some cases beyond.

While many sub-Saharan States are demonstrating a keen interest in the technological advancements of their respective countries. On the Small to Medium size business level, efficient technological infrastructures and innovative platforms to provide direct and indirect access to market are still very limited.
DAW will address this issue with the implementation of the Digital African Woman Marketplace. Therefore providing opportunities for our SMEs to access the larger markets rather than be confined to their physical location. DAW Market will operate both online and onsite. We are committed to educating and providing access for our SMEs to the available technologies and infrastructure for the benefit of their businesses.

The success of a business goes beyond business training and technology. At DAW we recognize, that a strong relationship with policymakers allows for an open dialogue about issues that hinder or SMEs from reaching their full potential.

DAW is committed to continuous engagement with institutions such as the African Union, European Union, Individual member countries, and private sectors. We believe that the continuous dialogue including active support of DAW implementations across states will contribute significantly to ensuring voices are heard. Therefore enabling us to be 1 step closer each time to reduced global inequality.